Water Is Life. Our Skin Is Thirsty.
Supplying water means quenching the thirst. The only way to get optimal water levels in our skin is to strategically trap it there…exactly where it means the most to our skin. Water plumps out fine lines, holds pore canals open so our sebasceous glands can function properly, and hysrated skin is much less likely to be grumpy or get sunburned.
Using a moisturizer without a hydrating serum is only getting half the job done. You need to use a hydrophilic substance, like aloe vera gel or hyaluronic acid, in combination with pure water, THEN apply a lipid dense moisturizer on top before it evaporates. Only this layering sequence will help your skin retain the water it needs. Basically, sandwiching water under a moisturizer strategically maintains it on our skin all day.
Any single product that claims to optimize topical hydration, I guarantee, will fall short. Oil-free moisturizers can never successfully hydrate either because they are missing the crucial element of oil that traps the much-needed water in our skin.